Velina Baeva

Velina Velina
Drive for business growth - outcomes over output
Speed & scale with AI as a sidekick
Eye for details that build user trust
Fluent in user, business, and dev
Structured discovery before screens
Clear thinking, clear design files
Endurance mindset for a constantly changing industry
Careful listener to users and stakeholders
Asking the right questions to find real solutions
Design craft in a world where anyone can ship anything
Empathy to make products feel human & intuitive
Endless curiosity - never done learning

After years of building brands, I’ve grown into a product designer deeply invested in thoughtful discovery, strategy, and design craft. I’ve helped clients understand their users, bring structure to complex ideas, and turn them into intuitive, usable products.

I don’t just build features - I work relentlessly to turn business goals into interfaces that feel warm, reliable, and human. I care about the details, the flow, the story, and the people behind the screens. If you’re building something that needs a strategic brain and a human touch, I’m ready to contribute to your team.

Work

Medical Dashboard Redesign: Shifting from High Cognitive Load to High Conversion

Lead Product Designer · Information Architecture · User testing

5 sec
Appointment booking (down from 90+ seconds)
3 sec
Key metrics scanning (down from 10 seconds)
91%
AA WCAG accessibility score (up from 64%)
100%
User task success in final usability validation

SmartHome: Making Complex Ecosystems Feel Intuitive

UX · UI · Product Strategy

+66%
Task velocity
100%
Onboarding success
-30%
Misclick rate

Teno: Turning Vague Vision into a Launch-Ready MVP

Lead Product Designer · Acting PM · Design Systems

100%
Component parity (design system & code)
2.1x
Faster tasks (hallway testing)
Zero
Design blockers (25% turnover)

eBag Feature Revamp: Driving AOV Through Shared Shopping

Lead Product Designer · UX Discovery & Research · Strategic Evaluation

100%
Cross-functional alignment via agentic product trio (+ dev & PM)
Reduced Risk
By pre-validating feature discoverability before design